The importance of SEO

With all the talk in the SEO world focused on "content marketing" lately, many website and business owners are focusing their SEO attention on their blogs and the long-tail traffic they can receive from people looking for general information. While that's great on many levels, often I see that their main service and product category pages have been neglected in the Keyword Research Cloud SEO department. This is not only a shame, but a waste because these pages should be the cornerstone of your SEO campaign. When you optimize the top-level pages of your site, you can target competitive keyword phrases that will bring search engine visitors who are looking specifically to buy the products or services that you offer.

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