2Subject Line And
Pre-Header Are
Crucial
A lot of mobile phone users triage their inboxes.
This means they go through their messages
looking for what is vital, and then either save
an email for later or delete it. You want your
message to be read or saved, and your subject
line will be a deciding factor. These are a few
things to keep in mind:
• Front Load Your Subject Line: You have
about 6 words to get your message across,
so put what’s important at the beginning. This
is true for all subject lines regardless of the
device they’re read on.
• Keep It Short: Many email clients truncate
subject lines to 40 – 50 characters, so this is
not the place to be chatty.
• Use the Pre-Header: On many mobile
devices the inbox displays not just the
subject line, but the pre-header as well. Use
this space to communicate the value of the
content in your email or offer. Subject line +
pre-header = about 100 characters (but
not all email clients show pre-header so
keep it short).
• Stay Consistent with your From Label:
This is what lets your reader know who
is sending the email. This should be your
company name, or whom the subscriber is
expecting to hear from.
In this mobile age, more and more people are reading their email on mobile devices. In fact, a recent stat from AT&T says that 78% of business people use mobile phones to check their email.
So the big question is what can you do for these readers when creating your email? Should youcreate emails that are text only? Use special CSS code that is optimized for mobile devices? What about all your readers who aren’t using mobile devices? There are many things to consider. But you can relax - we’re here to help you through this puzzle and into the inbox.Here are 8 rules that will help you create great emails for mobile devices and inbox's; follow them and everyone will be able to enjoy your email no matter how they’re reading it.
1 Simple is Better
The simpler your design and content, the
more likely it is to look the same across
multiple browsers and devices. When you’re
designing for a smaller screen, keep to the point
and try not to have too many elements distracting
from the message. Here are a few pointers that
apply for mobile and computer screens:
• Organize it Well: Make the message clear
and easy to find, and keep the important info
at the top, or “above the fold,” as many mobile
users may briefly glance at their inbox.
• Break it Up: Make your content scannable
with bullets or numbered lists. Split up long
blocks of text into shorter paragraphs.
