Twitter is the ultimate word of mouth tool. In 140 characters a 12 year old with a following of 10 000 can slag your brand so bad that all the water of the ocean would not be able to clean it again. Alternatively, a hash tag praising your services and be created trend worldwide. If one does not monitor the Twitterverse all this can pass you by.
Four seconds after the Japanese New Year the Tweet Per Second (TPS) record was broken with 6,939 Tweets per second! Twitter waits for no one. Catch up with the sentiment of your brand with these tools:
Back to Basics
One can simply monitor one’s mentions with Twitter’s search tool or by creating a dedicated steam on a Twitter browser such as Tweetdeck or Hootsuite. Use Twitter’s advanced search to refine your search.
One can simply monitor one’s mentions with Twitter’s search tool or by creating a dedicated steam on a Twitter browser such as Tweetdeck or Hootsuite. Use Twitter’s advanced search to refine your search.
Colour Coding
Twitter Sentiment tracks positive versus negative mentions of a keyword (e.g. your brand). The results are displayed in a pie as well as a line graph with red depicting negative, green for positive and white as neutral. One can even see which of tweets are considered negative, positive and natural which makes it easy to respond on specific threads.
Twitter Sentiment tracks positive versus negative mentions of a keyword (e.g. your brand). The results are displayed in a pie as well as a line graph with red depicting negative, green for positive and white as neutral. One can even see which of tweets are considered negative, positive and natural which makes it easy to respond on specific threads.
On the Radar
twitrradr tracks opinions on twitter by sorting tweets in three columns: Positive and Negative and Neutral.
twitrradr tracks opinions on twitter by sorting tweets in three columns: Positive and Negative and Neutral.
Strength and Passion
With Social Mention you can track your brand’s sentiment over a multitude of social networks. It looks at four aspects: 1) The Strength (the likelihood of the brand being discussed in social media), 2) Sentiment (positive versus negative tweets), 3) Passion (likelihood of brand being discussed repeatedly) and 4) Reach (range of influence). It is a free service that is comprehensive and insightful.
With Social Mention you can track your brand’s sentiment over a multitude of social networks. It looks at four aspects: 1) The Strength (the likelihood of the brand being discussed in social media), 2) Sentiment (positive versus negative tweets), 3) Passion (likelihood of brand being discussed repeatedly) and 4) Reach (range of influence). It is a free service that is comprehensive and insightful.
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