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Tuesday, 18 October 2011

Social Media for Restaurants

“The more we know about who is coming into our restaurant, the better we’ll be able to fulfill our obligation to do what will make them feel happy” 



Restaurant business is customer centric where loyalty and brand holds a lot of value. They have always flourished with repeat customers and word-of-mouth promotions. With restaurants mushrooming all around, a combination of delicious food and customer connect is indispensable to build customer loyalty.
From our analysis, of several successful marketing campaigns by restaurants, Facebook fan page emerged as the pivot to every campaign. Restaurants are using it to
  1. Offer coupons to fans
  2. Publish their menu
  3. Catch eye-balls 24*7 through Newsfeed
  4. Post pictures of dishes, events, famous visits
  5. Get quick feedback
  6. Collect most relevant contacts to power email marketing
Restaurant marketers have to remember that it’s not only about giving coupons and deals, but also about creating experiences. To provide that overall experience and connect, some of the restaurant owners have also started to reveal how dishes are being made and even generate familiarity with the chef by creating videos.

Are you a restaurant marketer? If so, try our Restaurant marketing package to engage with your customers and increase daily foot-falls.

Monday, 26 September 2011

Facebook- Timeline

At F8, Facebook's annual developers conference, CEO Mark Zuckerberg announced the new feature Timeline. Timeline, he explained, is "the story of your life," significantly altering the way people's information is shown on the world's leading social network, presenting "all your stories, all your apps, and a new way to express who you are," Zuckerberg said.
Timeline, which went into beta today, is designed to let people go back in their lives, Zuckerberg said. "It's how you can tell the whole story of your life on a single page."

I couldn't wait and got a developers version


This is an extremely significant change to the way Facebook looks. With Timeline, users will see several new sections, including visual tiles, ways to get all their apps, and a cover photo.
To be more precise, in Timeline, all a user's stories appear in the bottom left-hand side of the page, much like their existing Wall. On the right, there's a timeline that breaks down all posts from various points. And finally, there's a large "cover photo" at the top of the page. The idea is that this allows users to jump back to their earliest Facebook posts. Zuckerberg said that Timeline is already enabled for mobile devices.




In Timeline, users will be able to see everything shared recently. Click on a year in the timeline, and it scrolls down to that year. Years will also get broken down by month. Users can roll their mouse over a point in time, and they instantly get the option to add photos, notes, and other items to that time period.
In addition, items in the Timeline will be posted on a map, so users can visually see what they've done. The map is built by Bing, a result of the partnership between Facebook and Microsoft.


While Timeline is only in beta now, developers will be able to access the new feature immediately.